Web content editing is significantly different from traditional copyediting, because the unique aspects of the Internet have to be considered. Get to the point In first place, the attention span of visitors is extremely short-lived, since they are intent on grasping the essence of your message in the first few sentences, thus making concise writing a necessity. The tone matters  In addition, the language of the Internet is informal and colloquial, and must be arranged in an easy-to-read layout, patterned after newspapers rather than books or technical work. Rewriting and Search Engines More so than traditional copyediting, web editing often requires rewriting and should include a thorough knowledge of Search Engines. Even texts that are excellently written are of limited value when only a handful of visitors reach your website. English vs. Asian languages The English language and Asian languages are markedly different in syntax and grammar, so much so that even the most accomplished Asian writers rarely achieve native level proficiency in English. Despite the best efforts of their creators, the majority of Asian websites contain numerous grammatical errors and clumsy constructions. Content, Design, and Functionality While professional design and functionality is considered a necessity for websites, the need for professional editing is often neglected, even though the cost involved may be only a fraction of the overall expense of creating and maintaining the website. Custom-made solutions There is a solution to this dilemma: Contact Asia Editing. Our editors and writers specialize in editing web content at an affordable price.